Google Can't Quit Trying to Make New Social Networks

Google’s taking another crack at building a social network

Fresh on the heels of the Google+ shutdown in April, the company is at it again with another idea for a social networking app.

According to a post on Android Police, the app is structured around meeting people that are near you and that share the same interests.

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And if you are wondering, 'why that name?', per the website, "the whole premise of Shoelace is to tie people together based on their interests - like two laces on a shoe". Google Area 120 group was created to house the company's experimental projects and this is sure an experiment. After picking the interests, the app automatically recommends a series of local activities which is called "Loops". Google eventually would like to launch Shoelace in cities across the U.S., but for now, it's only available in New York City.

Without much fanfare, the search giant just launched Shoelace - an app created to help people with similar interests meet up in the real world. But we may be dealing with a lot of human curation to handpick the activities that you and your "crew" can do. Although, as we noted earlier, the app is limited to New York City right now, the developers are planning to expand to other cities across the United States, but there is no time-frame on when that would happen. "This will help us determine what works and what doesn't as we work to make the app available to more people". Since community building is the ultimate goal of this app, they're partnering with select communities, although they didn't really specify which those are. Google is even taking requests for suggestions on places it should bring Shoelace to next. The app is now available on devices running Android 8.0 and newer or iOS 11 and newer, but you can only get a download link by requesting an invite (and subsequently being approved) through Google.

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