Prime Day Provokes Excitement, Retailers Ride Amazon's Wave 06/26/2019

Amazon Prime Day 2019 Date

Of those Prime members intending to shop on Prime Day, almost three-quarters plan to shop the electronics category (71% U.S., 72% U.K.); 58% of USA members (31% U.K.) plan to buy clothing; and 56% of US members (58% U.K.) plan to shop home goods.

Currently, Amazon has an early Prime Day deal for shoppers.

Prime Day serves a longer-term importance to Amazon by driving new members to its $119 annual free-shipping program and tightening existing customer relationships to the company's products and businesses, which also includes Whole Foods. For instance, Prime members who are E-bike enthusiasts can score a special-edition electric bike from Schwinn during Amazon Prime Day's 48 hour shopping event.

Amazon Prime Day 2019 will offer a ton of entertainment deals, so you can enjoy more music, movies, and TV shows on your laptop or tablet. Of course, Amazon has its own fair share of exclusive products to offer, like Kindle and Alexa-enabled devices, which you won't find at Target, but then again, for everything else, both retailers are bound to have some great deals.

Prime members in several markets will be able to shop Prime Day deals, including the United States, UK, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, India, Germany, France, China, Canada, Belgium, Austria, Australia and United Arab Emirates, with that last country being a new addition to Prime Day sales.

"Our research reinforces that Prime Day benefits more than just Amazon", said Joe Rohrlich, Chief Revenue Officer at Bazaarvoice. In 2015, to commemorate the 20th anniversary of its founding, Amazon unveiled Prime Day: a day full of deals for their Amazon Prime service subscribers.

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Block your calendars, Amazon Prime Day is coming.

"There is a budding of potential for more omnichannel gains, and we can expect to see other retailers use online traffic to drive their own promotions", she says.

On previous occasions, the popular savings event has lasted 24 hours or even 36 hours (as in 2018).

July 17 was the biggest sales day for smart home devices in Amazon's history.

Overall, about 27 percent Prime day shoppers plan to spend between $51 and $100; 26 percent will buy less than $50 worth of goods.

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