Netflix Claims 'Stranger Things' Season 3 Breaks Viewership Record

Stranger Things 3 Winona Ryder as Joyce David Harbour as Hopper

The first season of the series premiered in 2016, with the second following the next year. According to the data released by Netflix US, 40.7 million accounts have watched Stranger Things 3 in the four days since its July 4th premiere.

"Everybody was watching, but no one was paying attention, [and] we've experienced a pervasive re-emergence of smoking imagery that is glamorising and renormalising a deadly habit to millions of impressionable young people".

Plus, it's impressive, as the tweet also notes, that 18.2 million viewers have already watched all eight episodes of Stranger Things Season 3 in just four-plus days. But according to the Hollywood Reporter, Stranger Things' numbers are big by comparison to some of its other hit shows.

The Twitter account of Netflix released the numbers of the show's viewing and it has been incredibly high.

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Netflix counts someone as viewing a program if they watch at least 70 percent of that title.

Though the first two seasons debuted on the platform later in the year, Netflix made a decision to drop Stranger Things season 3 on July 4, a holiday that many people across the United States had off. The California streaming giant had traditionally been very tight-lipped about sharing any sort of statistics around its properties, even holding them back from creators, writers and producers.

The show's new season sees stars Winona Ryder, David Harbour, Millie Bobby Brown, Finn Wolfhard and more stars returning for more interdimensional action. The streaming service previously said their movie "Bird Box" - the apocalyptic film starring Sandra Bullock - was watched by more than 45 million accounts in its first seven days, per TheWrap.

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