Zion Williamson Reportedly Files Lawsuit Against Marketing Company

Zion Williamson

And after the Florida-based Prime Sports Marketing group signed the former Duke forward to a contract by using "unscrupulous behavior", Williamson is reclaiming his marketability, and taking Prime Sports Marketing to court.

Zion Williamson is only days away from becoming a multi-millionaire when he gets selected in the NBA Draft.

Williamson had signed a marketing deal with Prime Sports back in April and terminated the agreement on May 31. According to the lawsuit, Ford's company deceived Williamson into consenting to forfeit his college eligibility and a clause that prevented termination for at least five years.

Williamson, who's expected to be the No. 1 pick in the 2019 draft, has signed with CAA Sports for contractual and marketing representation since leaving Ford and Prime Sports.

That didn't happen. Less than a month after signing his contract, the 18-year-old Williamson terminated it to join CAA. "Prime Sports Marketing's continued threats against Mr. Williamson made necessary the filing of this lawsuit".

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According to the suit, the agreement was unlawful under North Carolina's Uniform Athlete Agents Act because Prime Sports is not certified by the National Basketball Players Association or a registered athlete agent in North Carolina or Florida.

Williamson's suit asks the court to declare the agreement void and bar Prime Sports from acting on Williamson's behalf.

On June 2, Williamson's attorneys followed up with a letter to Prime Sports reiterating their desire to nullify the agreement because it was not valid under the state's agent laws.

Klein said in a statement that Prime Sports "blatantly violated the North Carolina statute specifically created to protect student athletes" and that the agency's "continued threats against Mr. Williamson made necessary the filing of this lawsuit". But the company threatened to sue him for damages upwards of $100 million if he broke it prematurely.

The 6-7, 285-pound Williamson played one season at Duke, averaging 22.6 points and 8.9 rebounds a game.

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