Apple cuts iPhone XR prices in India

Apple Cuts iPhone XR Prices by 25% in India

Prices for the two other XR variants have also dropped, they said.

"The focus of this entire (price cut) exercise is to win customers who would have thought of going to Samsung or OnePlus, to make them think whether they can spend some extra money on an iPhone XR - it's more bang for the buck", said Rushabh Doshi of tech research firm Canalys.

Apple Inc has cut prices of one of its latest iPhones in India by around one-fourth, sources said, as the USA tech giant looks to boost sales in the world's second-biggest smartphone market following a similar move in China. Apple's authorized e-commerce partners like Flipkart and Amazon India are already offering the iPhone XR models at a discounted rate. iPhone XR, 64 GB variant, for example, is available at Rs 69,499 or at Rs 7,499 less than its MRP. iPhone XR 128 GB models are available at Rs 74,999 - Rs 6,901 less than its stated MRP of Rs 81,900. HDFC credit/debit cardholders will get an additional 10 percent cashback on top of this amount.

Have you been eyeing the Apple iPhone XR, but putting it off because of its price?

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Apple claims that this is a limited time offer till stocks last. Prospective buyers can also avail no-cost EMI loans from Bajaj Finance and HDFC Bank Consumer Loans.

Apple's iPhone XR is expected to be an "entry-level" gadget to the company's 2018 iPhone lineup.

The latest water resistant phone, iPhone XS and XS Max were launched in September in India at 13% mark-up price from the previous model. The iPhone XR is powered by the A12 Bionic processor which is also found in the more expensive iPhones. It sports a single wide-angle rear camera of 12MP resolution with f/1.8 aperture. The temporary price drop in the iPhone XR comes days after it was reported that Apple may start making its newest iPhones in India.

Foxconn, Apple's primary global component manufacturer, will begin production of iPhone X models temporarily and could scale production in its Chennai production facility if initial trials are successful.

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