Amazon Announces Another Round of Whole Foods Price Cuts

Amazon lowers price on hundreds of Whole Foods items to recast image

Reusable shopping bag with logo at Whole Foods Market grocery store in Dublin, California, June 16, 2017.

When NJ Advance Media reporters last week visited four grocery chains throughout the state, they found Whole Foods had the highest prices overall, particularly on products such as Spring Mix and chicken, when compared to Wegman's, ShopRite and Aldi.

These price reductions will build on hundreds of lower prices that have been introduced to customers since the Amazon and Whole Foods Market merger, according to Whole Foods.

Whole Foods Market and Amazon announced that all customers will benefit from a price reduction on hundreds of items-namely produce-and Amazon Prime members will receive even more exclusive weekly deals than ever before. The latest round of cuts comes amid intense competition in the grocery sector and the high-price image that still continues to plague Whole Foods.

Most of the cost cutting will be in the produce category, including mangoes for $1 each and a bunch of rainbow chard for $1.99 each.

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This is the third time Amazon has cut prices at the organic grocer. Officials say over the next few months, customers will see more than 300 member deals. "Over the previous year, we've been working together tirelessly to pass on savings to customers", said Jeff Wilke, CEO of Amazon Worldwide Consumer.

Amazon has been trying to add more Whole Foods stores and boost its Prime Now service to expand in the grocery space.

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Of course, lower costs are often associated with lower quality, so Amazon brought in Whole Food CEO John Mackey to further emphasize that the company he co-founded is still sticking to its original ideals.

Current Prime members and shoppers can find a current list of deals here, plus information on how to use Prime to cash in on the new price cuts.

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