PewDiePie briefly lost his crown as the biggest YouTuber on the planet

Bhushan Kumar Tseries PewDiePie

A year-long battle for the number one spot for most subscribed youtube channel between PewDiePie and Indian film production house and music label T-Series has finally come to an end as T-Series dethroned PewDiePie as the most subscribed channel on youtube.

T-Series defeated PewDiePie with more than 89 million subscribers, but at the time of composing this article, PewDiePie appears to pick up the lead indeed.

Numerous celebrities from Bollywood, like Salman Khan, Varun Dhawan, Arjun Kapoor and John Abraham joined the online fight among PewDiePie and YouTube, to beg netizens to subscribe in to T-Series' channel on YouTube. PewDiePie has regained its number one spot and now has 90,759,960 subscribers while T-Series has garnered 90,759,740 subscribers. From the time I began writing this article until the time it was published, PewDiePie has cut down that 30,000 subscriber lead to about 20,000. One fan of his hacked into 50,000 printers worldwide to propagate his channel and ask people to subscribe to it. Fans in Bangladesh and India put their support behind PewDiePie, and YouTube star Justin Roberts reportedly spent $1 million on a Times Square billboard.

After several verbal attacks from PewDewPie's side, T-Series owner Bhushan Kumar jumped in with a #BharatWins campaign on social media.

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What's more, PewDiePie's channel has been criticized for some of its content. Twitter account PewDiePie subgap bot has been keeping a track of the subscriber count between the two YouTube channels.

More worryingly, if the rival channel becomes the first one to touch the 100 million mark, the malware would delete the data. Earlier this month, the company's CEO Bhushan Kumar tweeted a video urging Indians to subscribe to T-Series and create history by making it the first Indian YouTube channel to do so.

PewDiePie is known for his opinion on gameplay videos and internet culture. For instance, in 2018 he drew heavy criticism when he paid two Indian men to hold a sign that said "Death to all Jews". At the time, PewDiePie defended himself, saying he was trying to show that people will do freaky things for money.

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