Netflix Testing Low-Cost Mobile Only Subscription Options

Netflix plays on an iPhone

Like all its other plans, Netflix is offering its services for free till a month after which users will have to pay Rs 250 for continued access to films and TV shows on Netflix.

While it doesn't look like Apple will be unveiling a true Netflix-rivaling video streaming service next week after all, the global masters of "chill" and great encouragers of the binge-watching phenomenon are still in a constant pursuit of new subscribers. Priced at INR365 ($5.30) annually, the new Hotstar VIP subscription provides access to originals, labelled Hotstar Specials, the Indian Premier League cricket tournament, the cricket world cup, the English Premier League soccer, and serials before they are aired on Disney's Star television network. Up until now, however, Apple's TV app has required users to sign up for services individually, outside of the TV app and often using those services' own iOS of tvOS apps - for which Apple already takes a cut.

Now playing: Watch this: New AirPods, iMacs, iPads and more details on Apple's. The games would come from different developers to form each bundle.

Regardless of how Apple chooses to market such bundles, however, the move itself would be an unprecedented one among streaming providers. As ET notes, Amazon's Prime Video costs Rs 129 per month, while Hotstar's service costs Rs 199. While there's been reports of HBO also joining the lineup, sources say the two companies have not yet signed a deal.

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Plus, App Annie noted in its 2019 "The State of Mobile" report that Netflix was the top grossing streaming video app in India for the previous year, beating out local players like Hotstar, BIGO Live, Live.me, and ALTBalaji. The full suite of contents on the platform may not be available.

"We are always looking for ways to make Netflix more enjoyable and accessible", a Netflix spokesperson told Variety.

It's also unclear whether Apple will continue offering - or at least promoting - individual subscriptions. The company had previously started testing this plan in other countries, including Malaysia, and is now trying it out in India. If Apple can simplify that process, it's going to have a winning strategy on its hands and will have created a streaming service worth paying for.

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