European Union hits Google with $1.7 billion fine for "abusive" online advertising practices

Google will now notify European users about the browser choices on Android

Google is on the receiving end of a €1.5bn (£1.28bn) fine from European regulators over antitrust violations within the online advertising marketing, making it the third fine to be issued by the watchdog in two years.

Vestager said Google broke European Union antitrust rules by setting requirements on outside websites about the way they presented their search results, which restricted competition from the likes of Microsoft (MSFT) and Yahoo, which owns Yahoo Finance. Google now restricts choice by ensuring its own ads, served through AdSense, are featured on third-party websites exclusively, and therefore are the sole gateway to people's spending, according to the EU.

These were exclusivity provisions for AdSense from 2006 and premium placement provisions from 2009, which guaranteed Google-served ads the best spot on a page.

"Google abused its dominance to stop websites using brokers other than the AdSense platform,"Margrethe Vestager, the EU's competition commissioner, said on Wednesday".

The changes will arrive within the "next few months", although it remains to be seen what browsers Google will begin advertising as alternatives.

Then in July 2018, the Commission fined Google €4.34 billion for "illegal practices regarding Android mobile devices" to strengthen the dominance of Google's search engine.

New Apple AirPods launch with improved battery life and H1 chip
While the design might look rather similar to the original AirPods , the second generation product now supports wireless charging. It's also out with the old W1 chip and in with a brand new H1 chip which makes its debut in the 2019 AirPods .

Australian who egged senator to donate raised funds to victims
Will Connolly has become an overnight sensation after egging an Australian politician as he was doing a live press conference. The teen will also donate the money from an online crowdfunding campaign to the victims of the Christchurch mosque shooting .

Jury: Monsanto Roundup weed killer a substantial factor in man's cancer
Bayer's shares dropped 12% after a jury found a customer developed cancer from using its Roundup weed-killer. More than 750 cases Roundup cases against Bayer have been consolidated in San Francisco's federal court.

Google has announced on its blog that it will allow Android users in Europe to choose their browser and search engine by default. Her actions stand in stark contrast to the United States, where regulators - facing a flood of complaints that big tech companies have become too large and powerful - have not brought a single antitrust case against Google or any of its peers in recent years, reflecting a widening transatlantic schism over Silicon Valley and its business practices.

The change, now under test, would add a tab showcasing Google's rivals high up on the web page in order to boost their traffic and avoid further scrutiny by the European Commission.

"We've always agreed that healthy, thriving markets are in everyone's interest", Google's Kent Walker said.

"We've already made a wide range of changes to our products to address the Commission's concerns".

The European Commission accused the tech giant of preventing rivals from gaining a foothold in the market it loomed over with its Adsense software, thereby denying consumers the benefit of strong competition.

Walker also pointed out that the company had made several other changes following the fine from the EC: It changed the licensing model for the Google apps on Android phones, and created separate licenses for Google Play, Chrome and Google Search.

Related News:



Most liked

The Trailer for Once Upon a Time in Hollywood Is Here!
There's plenty of humour underneath the dark subject matter, as you would expect from a Tarantino film. Watch Brad Pitt and Leonardo DiCaprio take on the year 1969 together.

Khloé Kardashian’s Surprise Compliment for Tristan Thompson After Their Split
In response Khloe revealed that Tristan is a good dad to their daughter despite the crisis in their relationship. My sweet and special baby True will NEVER be put in the middle of him and I. "I can promise that", she wrote.

Trump again accuses social media companies of censoring conservatives
Devin Nunes , R-Calif., is suing Twitter and several of its users for more than $250 million, accusing them of defamation and negligence.

Lyft opens its IPO road show, to offer more than 30M shares
But Logan Green and John Zimmer are asking would-be investors to award them essentially permanent control over the company. That means its valuation could be somewhere between $21 billion and $23 billion, according to The Wall Street Journal .

Whale Ate 88 Pounds Of Plastic Before Washing Up Dead In Philippines
He already knew how the 15-foot-long (4.5 metre) whale had died. "It's disgusting" the museum's Facebook post revealed . Ingesting plastic gives whales a false sensation of fullness without providing any of the nutrients they need.

Frequent drinkers of sugary beverages more likely to die early
A 2017 study also found that people who consume at least one diet soda every day have almost three times the risk for dementia . Each additional serving per day of SSBs was linked with a 10 percent increased higher risk of CVD-related death.

'Once Upon a Time in Hollywood' poster criticised for airbrushing Margot Robbie
DiCaprio, meanwhile, looks more professional, pairing pressed pants with a leather jacket, his hair cleanly parted to the side. Quentin Tarantino serves as the writer, director, and producer of the project.

Ex-Packers LB Matthews to Rams on 2-year deal
Matthews started all 16 games in 2018, recording 3.5 sacks, seven tackles for loss, 12 quarterback hits and a forced fumble. Matthews, who just had his third child, grew up in Southern California and went to USC.

Wolves should plot move for Manchester United midfielder Andreas Pereira next season
But with the general form of the team having improved under caretaker manager Ole Gunnar Solskjaer, Sanchez is looking towards a better future.

Giggs responds after Zlatan hits out at United's Class of 92
They are saying if Ferguson was here, this would not happen, Ferguson would not do it like that. And I come here and I want to make my own history, I want to make my own story.

Why Facebook didn’t block live New Zealand shooting video
The attacks, which killed 50 people , were live-streamed for nearly 17 minutes on Facebook. the attack on two Christchurch mosques.

The floor damage sustained by Hamilton's Mercedes in Australia
Red Bull switched from Renault to Honda engines for 2019, and delivered the Japanese automaker its first F1 podium since 2008. Message from the crew: "The only way we can lose this race is by not having rubber for a safety auto ".

Boeing says finalizing software upgrade, revising pilot training for 737 Max
The FAA last week said it planned to mandate changes in the system to make it less likely to activate when there is no emergency. The FAA is under fire for allowing Boeing to conduct crucial parts of its own safety testing and certification process.

Tom Izzo not happy with Michigan State's road to Final Four
After all, the Spartans prevented a championship three-peat by MI (28-6) and beat their rivals for the third time this season. Ugly turnovers from MSU in the opening minutes of the second half kept the Badgers within striking distance.

Judge orders release of Michael Cohen search warrants
The FBI was seeking information about payments Cohen made to two alleged Trump mistresses shortly before the election. The other line of inquiry was into Cohen's potential connection to companies with foreign ties.