Amazon Gets Itself Into A Very Fine Mesh With Eero Acquisition 02/12/2019

Amazon is acquiring Eero for an undisclosed sum

A bundle of one Eero base station and one satellite unit now costs $300, while Eero Plus, a subscription service that enables advanced malware protection and ad blocking is $99 per year.

Terms of the deal were not disclosed.

Amazon already has millions of Echo speakers and third-party gadgets tied to its Alexa ecosystem in homes, and acquiring Eero could help it bring everything together more seamlessly, The Verge pointed out.

Eeros's most popular system is priced at US$399 (A$561) and can include a one-year subscription service for US$99 (A$139), according to its website. Google Wifi became the best-selling mesh technology Wi-Fi system in the USA in 2017.

Returning to Amazon, it will be quite interesting to watch whether it will leverage Eero knowhow to develop a smart-home-friendly mesh Wi-Fi router system which can automatically scan and connect all the devices and appliances at home through a Wi-Fi app.

Amazon continues to flex its strength in the smart home products market.

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Amazon is adding to its line of smart home products with the acquisition of start-up company eero, a home mesh Wi-Fi systems manufacturer. Eero's mesh router systems, which saturate a home with Wi-Fi coverage through multiple access points, now start at $300 for a two-pack.

"Blanket coverage is important for the technology giant to keep products including Amazon Echo, Ring doorbell and Blink security camera online", Margi Murphy points out for The Telegraph. The company offers both the devices for $299.

"It's Amazon's latest push into the smart home, following the acquisition of video doorbell maker Ring a year ago for $1 billion". Every customer deserves reliable and secure WiFi in every room. In getting devoured by Amazon, Eero has effectively given up pursuing that vision on its own, and is instead becoming a pawn in Amazon's turf war against Google and Apple.

Neither Amazon nor Eero have specified exactly what the deal means for either company's current or future products, but it's easy to imagine how having control over the WiFi experience could benefit Amazon.

In any case, smart home-related purchases don't appear to hint at an acquisition binge in this area for Amazon, at least not yet.

Amazon's move to step into the router market follows an initiative by its tech rival Google, which has been in the router market since 2015 with the launch of Onhub routers manufactured by TP-Link and ASUS.

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