Fitbit has a new fitness tracker, but you can't actually buy it

Fitbit Inspire Inspire HR Fitness Trackers Quietly Launched Meant for Business Users

Following the company's return to profitability past year, the goal of expanding their corporate deals is likely a smart one, with consumers becoming more interested in full-fledged smartwatches with health features, and less with simpler fitness trackers. Available in simple black or white, the band is swim-proof and offers basic tracking like activity, sleep, and calories burned, plus smartphone alerts.

Fitbit silently introduced two new fitness trackers last month, the Inspire and Inspire HR, but both are aimed at business customers rather.

The price is not available publicly as it varies from provider to provider, but the device is available in two versions - the Inspire which mainly offers movement and sleep tracking and phone notifications, and the Inspire HR, which also adds heart rate tracking and connected Global Positioning System.

The Inspire is said to be Fitbit's cheapest wearable yet, but there are no prices listed, as the idea is that it will be issued by employers and insurance providers. There's a small touchscreen that displays the time and other information.

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While the Fitbit Inspire might not be the most innovative tracker that the company has ever put out, it could be important for the future of Fitbit: company orders could make up a significant chunk of future income as consumer sales tail off.

Some insurance firms already offer an Apple Watch to keep tabs on your health and exercise routine so Fitbit obviously wants to get into the same market and get its products on more wrists.

CNBC reports that the company's new Fitbit Inspire and Fitbit Inspire HR are devices that are exclusively available to businesses and health insurance members.

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