Coca-Cola launches Orange Vanilla Coke

The new Orange Vanilla Coke and Orange Vanilla Coke Zero

The new flavor, Orange Vanilla, in Coke and Coke Zero Sugar, will hit stores nationwide on February 25, the company said in a statement Friday. The new flavor will also come in a Zero Sugar version. Orange Vanilla Coke was available in Canada last summer for a limited time, and it tested well with U.S. consumers.

"What we realized is that we had a diamond in the rough when we looked at our flavors portfolio". And the flavor, though "unexpected", was still "familiar", she said.

The folks at Coca-Cola are rolling out a brand-new flavor later this month. This is the first new flavor for Coke since 2007.

While Orange Vanilla Coke was available for a limited time in Canada last summer, this month's release represents the first new Coke flavor to be introduced in the United States in more than ten years.

Coca-Cola introduced flavors for its Diet Coke, including Blueberry Acai and Strawberry Guava, earlier this year, with other new flavors including Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango.

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Other flavors in the Coke Zero Sugar line include Coca-Cola Cherry Zero Sugar, Coca-Cola Vanilla Zero Sugar, and Caffeine-Free Coke Zero Sugar.

The Coke flavors that work best are the ones that complement or enhance the original recipe, said Laurent Grandet, a consumer analyst with Guggenheim Securities.

Contrary to what you'd normally expect, it's Cola's branded napkins that caught the attention of various passengers.

"It's all about raising awareness", he said. It's meant as a complementary beverage to boost sales (and claim more shelf space from rival Pepsi).

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