Shoppers get the giggles as M&S launches 'love sausage' for Valentine's Day

The heart-shaped meat product has been met with innuendo online

Made for sharing, the "Love Sausage" sounds pretty delicious.

Marks and Spencer announced their brand new product on social media today, and it wasn't long before it had a. mixed reception.

Marks & Spencer has added a "Love Sausage" to its Valentine Day food line-up this year, and people can't take the innuendo.

And who wouldn't be, which the picture showing sumptuous sausage meat and fried eggs, complete with romantic tea lights and petals.

"Are you ready for our Love Sausage?"

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But this time, it is a "heart-shaped, lightly-truffled [sausage], wrapped in bacon" that the retailer has launched in time for Valentines Day.

Another suggested the sausage was just the next natural product to gift someone - after the more predictable options: 'Chocolates.

Some did not seem keen on the dish, with journalist Harriet Hall tweeting: "I think I speak for women everywhere when I say we really, really do not want a love sausage".

An M&S spokesperson said of the product: "We're encouraging customers to start the fun of Valentine's Day celebrations early with a love sausage for breakfast".

It went on to encourage the general public to "say it with sausages", and tag who you'll be sharing your "love sausage" with on the 14th February.

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