Bandersnatch' sued for possible trademark infringement — Netflix's 'Black Mirror

Netflix sued over Bandersnatch's similarities to Choose Your Own Adventure

Netflix and the publisher apparently had engaged in talks in recent years, with Netflix trying to secure a license to use the Choose Your Own Adventure trademark.

In "Bandersnatch", viewers control the fate of a computer programmer who's creating a video game based on a fantasy novel titled Bandersnatch.

Bandersnatch isn't the first instance of Netflix using interactivity in their content, with the platform previously including it in content aimed at children including Puss in Book: Trapped in an Epic Tale and Stretch Armstrong: The Breakout.

TMZ reports that Chooseco, the people behind the "Choose Your Own Adventure" book series, have filed a $25 million lawsuit against Netflix for using their idea without getting permission in Bandersnatch.

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Chooseco, LLC, the company which owns the copyright for the specific "Choose Your Own Adventure" brand, alleges in its lawsuit that Netflix attempted to solicit a license for the property as far back as 2016. But according to Chooseco, that didn't stop Netflix from allegedly using the Choose Your Own Adventure term in its marketing for another TV program.

Furthermore, the publisher claims that it has registered the phrase in connection with movies, books and other forms of media. 20th Century Fox is the owner of the movie rights to the series of books and also did not consent to the show. When Dad asserts that the book must not be very good, as Stefan is always "flicking backwards and forwards" through it, Stefan explains, "No, it's a choose your own adventure book". This claim is essentially saying that the writers knew of the popularity of the books, so they used the trademark in the dialogue to help explain it to audiences, as well as the film's characters.

The Choose Your Own Adventure series has sold more than 265 million copies worldwide.

Netflix has not yet commented on the lawsuit.

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