Amazon to build its own cloud gaming service

Amazon's next big thing could be game streaming

Amazon is now planning a large-scale push into the video games industry, with the company working on a mysterious streaming service likely to be organized as the Netflix for interactive entertainment, The Information reports, citing people with knowledge of the initiative. That's according to a new report via The Information, the Internet retail giant is joining the growing list of companies that want to build what's essentially a Netflix for video games. The company is in talks with publishers about potential titles for the service.

It's also possible Amazon could make a Fire games console specifically for the service. Sony's PlayStation Now, which works similarly, comes to mind. Microsoft stated in October that it will begin testing a cloud gaming offering this year to further expand how and where people can play games.

Amazon, Microsoft and Google are in the midst of an intense battle to win business from companies moving their workloads to the cloud.

Amazon has already approached game publishers to consider bringing their content to the streaming service, according to the report. Suppose there will be no hiccups in development, it still wouldn't launch until next year, however.

Amazon now has openings on their job platform that include either the term "Cloud Gaming" or "Lead Platform Game Engineer". But Amazon's worked in the sphere for a while now and even has its own game studio.

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Whether we like it or not, game streaming is coming. While they're certainly not bombastic, earth-shattering titles, their very existence proves Amazon has a little bit of experience in that department.

What this means is that Amazon is essentially all set. Do you even game, bro? In theory, this would allow customers to play big-budget games without having to invest in an expensive console or PC.

With this, the future of gaming looks clear.

Amazon already offers a small number of games online over its Twitch platform, which is mainly for watching other gamers in action.

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