Netflix Password Sharing Practice Will Be Stopped By This AI-Powered Tool

Company uses AI to catch people sharing Netflix passwords with friends

Synamedia showed off the new service at CES 2019, a technology show that takes place in Las Vegas every year, and explained it looks at various user behaviours to make its assertions.

Up to a quarter of young people share passwords forvideo streaming services such as Netflix - but that could soon be a thing of the past. But if it's something a bit more harmless, like sharing a password with family members, the platform may send an email suggesting the customer upgrade to a premium account.

According to Synamedia, research from Magid has shown that 26 percent of millennials give out their password to others to use video-streaming services.

It uses behavioral analytics and machine learning to track how many people are logged into a single account, as well as where they log in from.

While Netflix offers the ability to share with others, it is believed that standard is abused and log-in information is being shared with more than makes financial sense for the company.

As noted by the Independent, it has been estimated that credential sharing could cost subscription-based streaming services $1.2 billion in lost revenue, while the cost to pay-TV services could be as high as $9.9 billion.

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"Casual credentials sharing is becoming too expensive to ignore, ' said Jean Marc Racine, CPO of Synamedia".

Streaming services such as Netflix are able to pay for access to Synamedia's initiative that will grant them the data in question.

"Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users", Racine said.

While Synamedia says it will help providers shut down large-scale, for-profit account sharing run by fraudsters, regular users will also be targeted for "upselling".

For example, it checks what content you're watching in what location.

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