Amazon launches ad-supported streaming-video service

Amazon Launches an Ad Supported Free Streaming Services

The catalog of available titles, which includes recent TV shows such as "The Bachelor" and "Duck Dynasty" and classics such as "Dallas" and "Gilligan's Island", will continue to evolve, IMDb said. There is no IMDb or Amazon Prime subscription required, as the service is supported by advertisements.

Older movies like The Illusionist, Memento, and The Last Samurai are now available to watch on the service.

Amazon has announced, through the Fire TV blog post, the launch of a free streaming service, called Freedive.

Amazon on Thursday launched a new video streaming service on its Hollywood website IMDb which allows viewers to watch free movies and TV shows supported by commercials, opening a new wealth of ad inventory to sell to brands.

IMDb Freedive also taps into Amazon's X-Ray feature, which lets viewers access information pulled from IMDb about a title's cast, crew, trivia, soundtracks and more. You can also view IMDb originals through the service. Unlike some services though, this one's free (thanks to the ads!) to stream.

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IMDb Freedive will compete with AVOD offerings including those from Tubi, Pluto TV and Walmart's Vudu.

"Customers already rely on IMDb to discover movies and TV shows and decide what to watch", said Col Needham, founder and CEO of IMDb, in a prepared statement. The site says it will continually add new offerings to the site.

Amazon, which acquired IMDb in 1998, claims the site has more than 250 million unique monthly users worldwide.

IMDb Freedive is available beginning today at www.imdb.com/freedive, on IMDb's website via laptop or personal computer and on Fire TV devices. Presently, Freedive is only available for the U.S customers.

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