Apple fails again at its most recent social media platform initiative

Apple Music,Apple Music Connect,Apple Music India

Apple hyped up Connect as a way for artists to have a more personal relationship with their fans, but the feature has fizzled, according to the Engadget.

The new year will no doubt see updates to Apple Music that introduces new features, though it's unlikely Apple will take a bet on another social platform just yet. This time around it is the artist Connect feature that launched with much fanfare alongside Apple Music, its big push into music streaming.

In revamping artist listings on Apple Music, the company is removing Connect posts from artists' pages - effectively killing off a major part of Apple Music's social features.

Apple says that you'll still be able to search for previous Connect posts till May 24. It joins the quickly forgotten Ping efforts from 2010, which was similar meant to help fans and artists better engage with each other.

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Although this is probably the main reason Music Connect exists, this particular tab also hosts Apple's posts about its various music collections of curated categories.

"So we've given Artist Pages an all-new design and added new, personalised Artist Radio".

The feature has not been updated significantly since the launch of Apple Music in 2015. You can still create Artist Playlists with the latest version of Apple Music.

Apple has failed once again to gain any traction with a social media platform.

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