Pantone thinks this color will be your shade in 2019

Jannis Spyropoulos Vineyard 1952. The Vorres Museum Paiania Attiki Greece

Officially, Living Coral is Pantone 16-1546, with the code referring to a colour's level of lightness, hue and 'chroma, ' on various scales.

Since 2000, Pantone has been analyzing cultural trends in order to predict what colour will be ubiquitous in the art, fashion and design worlds in the coming year.

"Living coral" is the official shade of 2019, according to the guardian of all things color, Pantone.

"Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity". Its wares come with price tags, but almost 20 years of choosing colors of the year has been a useful marketing strategy and free, free, free. Pantone's experts travel the world in search of color influences that gained momentum, from the entertainment industry and traveling art collections to fashion and beauty trends, travel destinations and specialty shows for design and decor.

Before Ultra Violet was chosen for 2018, there was Greenery the year before.

The colour institute this week declared "Living Coral", inspired by endangered sea reefs and global political crises, as its must-have hue for 2019 - replacing 2018's Ultra Violet.

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"In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind", Pantone said in the news release.

"Color is a language and color is inextricably linked to the culture", Laurie Pressman, vice president of the Pantone Color Institute, tells TIME of this year's selection of the color coral "We see the environment taking on an even greater role in the world we live in today for two primary reasons, one being how connected we are to technology".

"With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial living coral hits a responsive chord".

"Lying at the centre of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of colour".

We've shared some of their recommended matching photographs below. To find out more about Pantone's Colour of the Year 2019, visit pantone.com or follow @pantone on Instagram.

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