Tom Cruise hits out at 'motion smoothing' on high definition TVs

Tom Cruise breaks silence on the 'soap opera effect' and we couldn't be happier

Watch the entire PSA immediately below. "This is sometimes referred to as the 'soap opera effect'". It's mainly meant to reduce motion blur in sports and live events, and Americans certainly like to watch those, so there is some justification for the setting. Remember when you saw The Hobbit in theaters and were confounded by the faster frame rate Peter Jackson employed?

The motion smoothing TV setting aims to sharpen images by inserting addition frames to reduce motion blur - and while that might sound good, what it actually results in is a soap-opera-looking effect with images that appear to be slightly sped-up or distractingly televisual.

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The main problem, according to Cruise and McQuarrie, is that oftentimes these settings aren't at all obvious to adjust. He, and director Christopher McQuarrie want you to know that the motion smoothing feature on your television is bad and you should turn it off. Cruise and McQuarrie mention that Hollywood is in talks with TV manufacturers to get them to rethink how video interpolation is accessed, hopefully leading to more viewers seeing films and TV shows as they were meant to be seen.

In the video posted on Tuesday, Mr Cruise added: "Filmmakers are working with manufacturers to change the way video interpolation is activated on your television, giving you easier access and greater choice on when to use this feature". "Modern televisions have extraordinary technical capabilities, and it is important that we harness these new technologies to ensure that the home viewer sees our work presented as closely as possible to our original creative intentions". And Cruise is making sure everyone knows that now. In the meantime, this might be the time to check out your TV settings.

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