John Lewis Christmas ad 2018 starring Elton John

John Lewis rebranded its Oxford Street signage

The two-minute film charts the life of the iconic pop star, using four actors to show key moments in his life, going right back to when he was given his first piano at Christmas.

It opens with Sir Elton in a dressing gown gently playing the song's opening notes, before taking a back step into some of the biggest moments of his career.

John Lewis, who have a site on Futura Park in Ipswich, said that the scene was "inspired by real events" but involving "some creativity".

The move comes ahead of John Lewis' much-anticipated Christmas campaign, which is reported to contain a starring role for the musician.

John Lewis has become synonymous with Christmas adverts, guaranteed to have us balling into a tin of Roses before breakfast or when we catch the ad between soaps.

It's the latest in a long line of ads to be made in this style by the department store.

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A statement released by John Lewis explained: "The speculation in recent months around the costs associated with this year's ad is wildly inaccurate and our total spend is similar to previous years".

The advert, called Boy and the Piano, features Sir Elton singing Your Song, which was reprised by Ellie Goulding for the firm's festive offering eight years ago.

It featured a cover of the Beatles song Golden Slumbers which was performed by rock band Elbow.

The TV ad was shared by staff before it officially airs on TV tonight at 9.15pm on ITV. The store is home to an experiential space where customers can explore the dressing room, recording studio and living room sets from the ad, plus try on some of his famous costumes or even have a go on the piano.

Shoppers might be disappointed to learn that there will be no plush toys available in Sir Elton's likeness this year, with the retailer instead selling four pianos - two uprights for around £800 and two keyboards starting at £150 - and a range of vintage tour t-shirts.

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