Amazon gets green light to sell more Apple products

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As part of the new partnership, Amazon will sell Apple's new iPhone devices like the new iPhone Xs and iPhone Xr, as well as the new iPad Pro and Apple Watch Series 4. The new products will be available on Amazon in the US, UK, France, Germany, Italy, Spain, Japan and India over the coming weeks.

Third-party merchants will be allowed to sell as they have been through the holiday season, while Amazon will add Apple products to its official Apple at Amazon page.

The two companies have occasionally been at odds over the sale of Apple devices.

Just in time for the holidays, Apple and Amazon have teamed up to stick it to the little guys.

There will be some impact from this agreement on other sellers, though. And this led to Amazon not selling Apple products from its authorized resellers.

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The deal underscores how top brands such as Apple and Nike Inc, which long resisted distributing products via Amazon, are increasingly turning to the e-commerce site because it has become a critical channel for reaching customers.

Ever notice that you can't buy the Apple iPhone directly from Amazon? For the record, Apples MacBooks have always been available from the retailer.

But this deal does not include all the products from Apple and an example of one such device would be the Apple HomePod.

'We look forward to expanding our assortment of Apple and Beats products globally'.

"Amazon is constantly working to enhance the customer experience, and one of the ways we do this is by increasing selection of the products we know customers want", an Amazon spokesperson said in a statement. Any warehoused Apple inventory associated with non-Apple authorized sellers past January 4 must be returned - Apple doesnt play around.

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