Apple acquires Shazam and promises an ad-free app for all

Apple acquires Shazam, offering more ways to discover and enjoy music

Apple has closed its acquisition of music identification app Shazam and announced that it will no longer display advertisements.

Shazam was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang and Dhiraj Mukherjee.

Apple agreed to acquire Shazam for $400m at the end of a year ago and the deal was approved by European Union regulators earlier this month. Its acquisition by Apple, according to TechCrunch, is reported to have been to the tune of an estimated $400 million. If you're a Shazam user, you'll be pleased to know that Apple will make the app completely ad-free in the not so distant future. "With a shared love of music and innovation, we are thrilled to bring our teams together to provide users even more great ways to discover, experience and enjoy music".

Apple may be hoping that Shazam's frequent users will become Apple Music subscribers.

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Built by Shazam Entertainment Ltd, a British app development company, Shazam helps people discover, interact with and share video, audio or printed content across devices.

Shazam's smartphone app is already tightly integrated with Apple's Siri digital assistant.

However the EC cleared the deal earlier this month after finding that it would not give Apple a unique advantage over rivals such as Spotify - the market leader in the streaming market.

Users of Apple's iPhone with the Shazam app installed can say: 'Hey Siri, what's that song?' and the app will identify it.

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