Facebook to Stop Offering On-Site Support for Political Campaigns

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As for the scale of Facebook's involvement in the 2016 presidential election, Bloomberg reveals that Trump's campaign spent $44 million (£33 million) from June to November of that year.

Until now, the online community platform along with other major online ad sellers which include Alphabet's Google and Twitter have always been offering free dedicated support and assistance to further their relationships in strengthening with top advertisers such as presidential campaigns. It said that political organizations still would be able to contact employees to receive basic training on using Facebook or for assistance on getting ads approved.

The social network is the second largest online advertising broker, behind Google.

Donald Trump's digital director for the 2016 presidential election has said Facebook's assistance helped him win. Researchers from the University of North Carolina at Chapel Hill and the University of Utah found in a research paper published a year ago that social media firms such as Facebook, Twitter, and Google acted as "quasi-digital consultants" during the 2016 elections.

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Facebook said that its personal assistance mode would not serve better than the same support being offered through an online portal.

According to the report, the Silicon Valley tech firms helped campaigns navigate their advertising systems and actively shaped campaign communication strategies, often suggesting who campaigns should direct messages to, etc. Trump's campaign accepted, and Clinton's didn't. Facebook did not rule out the possibility of some in-person meetings in the future but said it planned to keep them to a minimum.

In written testimony to USA lawmakers in June, Facebook said its employees had not spotted any misuse "in the course of their interactions with Cambridge Analytica" during the election.

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