OnePlus among top 5 premium Android OEMs in Q2 2018

While Apple remains the King of Top End Premium Smartphones they're Shockingly now a Power Player in the Mid-level Segment

A new report by Counterpoint Research suggests that this trend continues on as Apple Inc.

According to Hong Kong based Counterpoint Research's "Market Monitor Q2 2018" report, OnePlus was one of the fastest growing brands in the $400-$600 price segment as the global premium smartphone segment grew faster (+7 per cent) than the overall smartphone segment (-1 per cent) in the second quarter of 2018.

Below are the top five brands in the premium segment by different regions.

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Apple's iPhone earnings were over 3.6 times that of Samsung and over three times the profits of the top four brands in China, as the company sold 43 percent of all "premium" phones globally. "The Galaxy S9 series shipments declined 24 percent in Q2 2018 as compared to Galaxy S8 series in Q2 2017".

Profits in the industry were overwhelmingly generated by high-end premium models. This segment typically has the most generous profit margins, and contribute greatly to profitability as a result. In fact, this time a year ago, 80% of global handset profits came from the premium segment! Though no matter what the Chinese vendors have done to date, 88% of the top end premium smartphone market is owned by Apple. Chinese OEMs such as OPPO, Xiaomi, Huawei, Oneplus and Vivo helped the global handset industry achieve an impressive 4% growth rate in the second quarter of 2018. The Cupertino tech giant has a 43 percent share of the premium smartphone segment. "It was also amongst the top five premium smartphone OEMs in France, Germany, Italy, the Netherlands, Sweden and the United Kingdom on account of strong initial sales of OnePlus 6", the market research firm said in a statement. The $600-$800 segment is a fairly even split between Apple and Samsung (its 44% vs. 41%, the chart makes the difference seem much bigger). Apple and Samsung battled for control of the market for phones priced between $600-$800. However, this is likely down to the fact that this market segment is scarcely populated, with only Apple's top-tier flagship offerings, and a couple of flagship Samsung models commanding such an exorbitant price. Counterpoint Research has two charts that will quickly explain it – Apple took in 62% of the global profits from phones during the second quarter of this year.

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