Renault-Nissan-Mitsubishi sign technology deal with Google

Google to power Renault-Nissan-Mitsubishi alliance infotainment systems

Auto buyers prefer vehicles that have in-car human machine interfaces (HMI), but solutions offered by tech companies are more popular than the on-board systems installed at the factory, per a study from researcher Strategy Analytics. "The system will also be compatible with devices running other operating systems, such as Apple iOS". According to the companies, the integration will give users access to outside apps in the Play Store along with the technology giant's own mobile services. Carmakers like BMW and Daimler's Mercedes are trying to develop their own kind of operating systems, connected services, and vocal assistants by investing heavily.

With Renault-Nissan-Mitsubishi, drivers will be able to have their favourite Android-based apps, music and other services piped directly into the vehicle. The artificial intelligence will enable users to take calls, write text messages, look up information online and access other vehicle functions using voice commands. But, a key friction point with carmakers has been the ownership of the valuable data that digital dashboards can collect about drivers.

As part of the partnership, the alliance, whose member companies past year sold 10.6 million vehicles in 200 markets, will integrate Google applications and services into infotainment and cloud-based systems to enhance the experience for customers of Renault, Nissan and Mitsubishi motors brands.

Google will finally be entering the auto space.

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In 2017, the Renault-Nissan-Mitsubishi alliance managed to sell 10.6 million cars around the world, and it has already sold 5.54 million vehicles as of June 30, 2018.

If Google can produce a display that drivers prefer to those now available, the tech could give the members of the Alliance a leg up on their competition. Convenience isn't the only thing embedding Google's Android OS will allow.

Google's attempts to move into the auto space in a major way have previously been hampered by vehicle manufacturers such as BMW and Mercedes preferring to build and install their own GPS systems for their new cars.

As with any app on a phone, Android users in future Renault-Nissan-Mitsubishi models will have the option of agreeing to share their data or not using the app, said Patrick Brady, vice-president of engineering for Android.

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