Coke in talks to make cannabis-infused drinks

Coca-Cola in Talks to Make Marijuana-Infused Soft Drink

Coca-Cola says it's eyeing the growing market for health drinks infused with cannabidiol - or CBD - but has made no decisions.

Reportedly, Coca-Cola is interested in developing drinks infused with CBD, the cannabis compound said to have pain relieving and anti-inflammatory properties, rather than drinks infused with THC, the psychoactive compound in cannabis.

In a report based on anonymous sources, BNN Bloomberg reported Monday that Aurora was in serious talks with the Coca-Cola Company.

This is widely being interpreted as yet another indication that cannabis-related products are being seen as more legitimate in mainstream culture.

The world's largest beverage company may be the next industry giant to jump into the cannabis drinks business. That's a non-psychoactive ingredient derived from marijuana. "The space is evolving quickly", Coke spokesman Kent Landerstold the wire service.

The Coca-Cola Company says that it's "closely watching" the growth of the use of a non-psychoactive element of cannabis in wellness drinks.

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Marijuana becomes legal across Canada on October 17.

Marijuana will become legal across all of Canada on October 17, and cannabis companies have flocked to that country recently to raise money and start businesses there, according to the Associated Press.

"This will help patients with an exceptional clinical need, but is in no way a first step to the legalisation of cannabis for recreational use".

Just recently, American brewer, Constellation Brands Inc. said it would increase its investment in Canopy Growth Corp (a Canadian marijuana company) with $3.8 billion.

Coca Cola's statement shows the company has learned from its past missteps picking up on new drink trends, said Ali Dibadj, a senior analyst at AllianceBernstein with an expertise in US beverage and snack food companies.

"It was only a matter of time before the major beverage companies came in, not only from the alcohol but the Coca-Cola, Pepsi Cola side of the fence", Booth told BNN Bloomberg Monday. "I think what they're saying is what they should be saying on this very new and emerging beverage". "You don't want to be too far ahead on any curve".

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