Apple CEO defends pricing of new iPhones

Here's How Xiaomi Mocked Apple For Steep Pricing Of New iPhones

When Apple unveiled its huge new iPhone XS Max last week, jaws dropped around the world - not at the gadget itself, but the price. Watch this unboxing and first impression video to know more.

That's short of the $749 entry price of the cheaper iPhone XR, let alone the cost of the iPhone XS and XS Max, which start at $999 and top out at $1,449.

In her review of the phones, Wired's Lauren Goode said the phones were "an evolution, not a revolution".

The tests performed by SpeedSmart show that regardless of your mobile operator, the iPhone XS and XS Max will perform significantly better than other models.

Apple's premium flagship iPhones will be available in India before the Navratras begin, starting at Rs 99,000.

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The phones, however, do possess an advanced chip, which makes the facial recognition feature even smoother.

The most affordable of the latest iPhones is the iPhone XR. Apple has also included eSIMs, a technology now in Apple watches and cellular iPads. Though Apple is calling it the largest phone it has ever made, keep the iPhone XS Max alongside an iPhone 8 Plus and you realise it is not exactly the largest Apple phone, just the largest screen on an Apple phone.

Apple's shares were last up 1.4 percent at $220.93 in early trading.

Apple's embargo has lifted on iPhone XS and iPhone XS Max reviews, as select media outlets provided units to go hands-on with (for less than a week) have published their reviews.

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