Kobe Bryant's $6M investment in sports drink now worth $200M

Kobe Bryant won an Academy Award for the animated short based on his “Dear Basketball” retirement letter. More

Based on an assessment of that deal, Bryant's stake is now worth approximately $200 million, sources told ESPN.

The Coca-Cola Company today announced it has agreed to purchase a minority stake in BodyArmor, a move that will see the sports drink brand exit its distribution partnership with Keurig Dr Pepper (KDP) and enter Coke's nationwide bottling system. When Bryant invested, they had totaled $10 million in sales the previous year.

BodyArmor was launched in 2011 and has enjoyed the backing of athletes, including Kobe Bryant and Andrew Luck, and major players in the drinks industry.

In 2015, Dr Pepper Snapple Group (DPS), now KDP, paid $20 million to acquire an 11.7 percent stake in BodyArmor at a $170 million valuation.

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Coca-Cola just bought the 2nd-largest stake in beverage maker BodyArmor to rehydrate its sports-drinks where Powerade failed to quench consumers' thirst.

Gatorade and PepsiCo's other sports drinks account for almost a third of a $20 billion US market, according to Euromonitor International. He has since built his own production company, Granity Studios, and is making waves with his own reality show, "Detail".

Brand expansion has been fueled by new lines - such as BodyArmor SportWater and the low-calorie Body Armor Lyte - and partnerships with high profile athletes like National Basketball Association star James Harden and baseball's Mike Trout. Coca-Cola's Powerade has the second-largest market share, and BodyArmor is third. The deal puts BodyArmor in Coke's powerful distribution network, on their delivery trucks throughout most of the United States. In 2007, Glaceau, a company he co-founded with the smartwater and vitaminwater brands, sold to Coke for $4.1 billion. Off the court, he's also one of the most marketable pro athletes in the world even to this day.

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