Bud Light Installs ‘Victory Fridges’ For When Cleveland Browns Win A Game

Baker Mayfield

They just want to win a game.

In 2017 the team went 0-16. And when that time finally comes, Bud Light is prepared to help fans celebrate with free beer that has been locked up in "Victory Fridges" at 10 Cleveland-area bars. The season before that, the Browns only notched a single win.

Powered by Bud-E Fridge smart technology, the Bud Light Browns Victory Fridge is the brand's latest innovative technology to help create unique experiences for National Football League fans. We love you for it, and so does @budlight. Because of OH law, Anheuser-Busch has not released where the victory fridges will be located, but there will be approximately 10 full-size fridges - standing eight feet tall and filled with 200 aluminum 16-ounce bottles - located in the "general Cleveland area". These special fridges will unlock celebratory beers when we get our first regular season "W".

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Bud Light's vice president of marketing, Andy Goeler, told ESPN that if necessary, they will change out the beery every month.

They've teamed up with ten Cleveland bars to install "Victory Fridges" full of Bud Light that will automatically unlock when the Browns win their first regular season game of the year. "We know it. You know it. #LetsGoBrownies".

When the Browns win first regular season game, fridges unlock and beer inside is free to fans. The Browns won their first preseason game against the New York Giants last week. Now in the midst of the preseason, the Browns will open the regular season on September 9 when they host the Pittsburgh Steelers at 1 p.m.

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