Oscars to add 'best popular film' award, shorten gala

Oscars to create new award for popular movies, cut TV ceremony to three hours

Ratings for the 90th Academy Awards fell to an all-time low of 26.5 million viewers, down 19 percent from the previous year and the first time the glitzy awards ceremony had fewer than 30 million viewers since 2008. "The winning moments will then be edited and aired later in the broadcast".

The Academy has just announced that there will be a new category, which is created around achievement in popular film. The actress, who was accompanied by husband Yaron Varsano, brought back the 1920s in a sparkling Givenchy fringed-gown.

The Academy could have waited to see the impact on the best picture race from its push to diversify its membership, Willmore said.

The final reform will be to hold the ceremony earlier in the calendar year - in 2020, it will shift to February 9. Organizers did not say which of the 24 awards, which honour everything from acting to sound editing and short films, would be shifted. How a film qualifies as "popular" is still uncertain, and the Academy has yet to announce when this change will take into effect. It was so popular and well-liked that the film, even before this announcement, had gained major Oscar buzz, with many feeling it would be the equivalent to this year's Logan or even Get Out, both popular films that were nominated for (and in the latter's case, won) Oscars for their troubles.

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Others complain that the new award is a cheap attempt to win over "the common people". After all, those CGI-heavy blockbusters accounted for half of the top ten highest-grossing films previous year and they have massive fanbases who might just tune in to the Oscars if their favorite movie were in the running.

The move has attracted strong criticism from industry insiders as a poor way to respond to the increasing box office domination of franchise movies, which tend to be overlooked at the Oscars - with Rob one of those delivering a scathing response to the decision.

The new film category quickly drew negative attention, with "popular film" becoming a trending topic on Twitter by Wednesday afternoon. This has a lot of people confused - what makes a movie "popular"?

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