H1 2018 Mobile Game Spending Hits Estimated $26.6B

Apple App Store has twice the Google Play revenue, half the downloads - GSMArena.com news

And, unsurprisingly, Apple's App Store accounted for a pretty big chunk of the total. Notably, unlike the Apple offering, the official Android app store is not available in China, the world's largest smartphone market.

That's according to analytics outfit Sensor Tower, which broke those numbers down to reveal the App Store has pulled in an estimated $22.6 billion worldwide over the past six months, so roughly 90 percent more than Google Play earned over the same period. Sensor Tower's report claims that the growth of app downloads on Google Play reached 36 billion in the first half, while the App Store's estimated 15 billion.

Apple App Store has twice the Google Play revenue, half the downloads - GSMArena.com news
H1 2018 Mobile Game Spending Hits Estimated $26.6B

The growth of the Play Store was primarily driven by India and Indonesia, both emerging markets to which Google has been paying close attention. It is also reported that the App Store spending was up 26.8 percent year-over-year, whereas Google Play spending grew 29.7 percent. The report says the increase is due to the subscription-based apps like Netflix, Tinder and Spotify, with Netflix being the top non-gaming app when it comes to consumer spending. The first-time app installs globally reached around 51 billion, growing 11.3 percent over the first half of 2017. It comes as no surprise that consumer spending is still higher in the App Store marketplace. See, although total revenues still pale in comparison to those generated through the App Store, the Google Play Store saw year-on-year growth of almost 30% during the period to $11.8 Billion. This represents almost 78 percent of the total spent on apps across both app stores. Top charts for both marketplaces are an interesting mix of volatility and stability, with app rankings staying mostly constant and game rankings changing more drastically. In any case, it seems that the App Store earned nearly twice its competitor with less than half of the total downloads.

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