Google fined $6.8bn for 'illegal practices'

Donald Trump is pissed about the EU's £3.8bn Google fine

The fine was a result of a three-year investigation into the company's practices of bundling its search and browser apps with its Android operating system. Specifically, its says that Google requires smartphone makers to pre-install Google Search and Chrome on their device in order to gain access to other Google apps. In Google's case, the fine amount would barely put a dent in its coffers, seeing how its parent company, Alphabet Inc., generates the same amount every fortnight. These practices have denied rivals the chance to innovate and compete on the merits.

It coincides with the European Commissioner for Competition's decision to fine Google the biggest antitrust penalty levelled on a single company, over its abuse of its dominant Android mobile operating system. Google has already stopped paying OEMs and carriers in order to have Google search be the exclusive search offering on devices after the European Union started to dig into the issue back in 2014, so that's one thing off of Google's plate already.

The ruling against Google stipulates that the company will need to unbundle its Chrome and Search apps from Android, which may significantly change the free business model the tech giant has been pursuing with the mobile OS.

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"It also misses just how much choice Android provides to thousands of phone makers and mobile network operators who build and sell Android devices; to millions of app developers around the world who have built their businesses with Android; and billions of consumers who can now afford and use cutting-edge Android smartphones", he said in the blog, which you can read here.

After all, if Google can't rely on the revenue stream from Android, that could mean that device manufacturers might, down the line, be faced with paying for Android service - costs that could make for more expensive phones for users.

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