Amazon's website crashes right as its Prime Day began

Amazon Prime Day 2018 Outages

"Amazon is a massive behemoth - it will take more than a strike in Spain to rattle its cage", said Peter Horst, founder of marketing consulting firm CMO.

At $649.99, the UJ7700 being offered in this deal is a genuine steal, costing the same as one of TCL's excellent 6-Series 4K HDR TVs but with a solid 10 inches of additional screen real estate.

In a statement, Amazon says that many people are shopping successfully, and that in the first hour of Prime Day in the US, customers ordered more items compared to the first hour a year ago.

Amazon Prime Day kicks off here in a couple of hours and runs for a good 36 hours or so. Its overall sales are expected to skyrocket 30 percent this year alone.

Prime members will have access to more than one million deals, including discounts on Amazon's Alexa-enabled products, like the Echo, Fire TV and Fire Tablet.

The retail giant is turning up the heat on streaming services such as Spotify and Apple Music by offering big discounts on Amazon Music Unlimited.

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The fun begins for Prime members on July 16 at 3:00 PM ET (12:00 PM PT) for North America.

"We train all year for events like this", Lindsay said. "Amazon has invested over 15 billion Euro across Europe and have created over 65,000 permanent jobs since 2010 and provides a safe and positive workplace with competitive pay and benefits from day one". But now, some question its legitimacy.

When contacted about the Amazon Prime Day outage, the company said that some customers were having difficulty shopping, and it was working to resolve the issue quickly.

Along with mobile phones, customers can also avail almost 80% discounts on mobile accessories, such as screen protectors, power banks, mobile cases and covers, and data cables.

But Amazon officials said the sale benefits brands large and small. The deals came a week later than usual to avoid clashing with the World Cup.

He and others pointed to Walmart, Amazon's largest competitor, as a cautionary tale. Four new countries will be part of Prime Day this year: Australia, Luxembourg, the Netherlands and Singapore.

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