Instagram competes with YouTube, launches long videos

Instagram’s “IGTV” video hub for creators launches tomorrow		
		
	Josh Constine

       @	   
   	7 hours

Instagram today is finally taking on YouTube and Snapchat's Discover with a dedicated app - IGTV.

Instagram shared some stats on its website promoting the IGTV that mobile video content will make up for 80 percent of the total mobile data traffic in the next three years. Called "IGTV", it is aiming to be a true YouTube competitor, allowing users to upload videos up to one hour in length. He explained that since creators are investing a lot of time into IGTV videos, he wants to make that sustainable by offering them a way to monetize in the future.

IGTV initially won't feature ads and the company isn't paying creators directly to use the feature. Simply upload videos in the app or on the web to start your platform. For more on Instagram's new venture, follow here.

Instagram reached two major milestones today.

"It truly wouldnt have happened without all of you", CEO Kevin Systrom said of hitting the one-billion-user-mark. Instead of watching NBC or HBO, you'll be watching a friend or an Instagram star. Since that's "how you actually use your phone", you won't have to turn that big screen in order to consume IGTV. IGTV is different in a few ways.

Systrom expects that eventually there will be no time limits on videos in IGTV.

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Through a blog post announcing the new service, Instagram pointed out that this is indeed longer vertical video. "What we watch is changing too".

It's free and you can start recording videos by yourself right away, just download it from Google Play and register an account. As soon as you open the app, videos will begin playing. The videos on IGTV are also limited to a vertical format. But, in IGTV, the creators are the channels.

It's the latest instance in which Instagram has ripped a page from a rival's playbook in an effort to preserve its status as a place for young people to share and view content.

This shift for Instagram is an attempt to directly compete with YouTube. We hope it brings you closer to the people and things you love.

IGTV is available as a separated app for both iOS and Android, but it's also accessible within the Instagram app through the new button placed next to the DM button.

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