Days after buying Time Warner, AT&T launches new TV service

AT&T's latest unlimited plans include a new live TV service

AT&T - the newly minted owner of Time Warner - today unveiled new wireless plans that include its new "WatchTV" skinny bundle.

Finally, AT&T plans to expand availability of WatchTV at a later date, with even non-AT&T customers getting the option to use it if they want.

It's AT&T's first big product rollout since closing the Time Warner deal last week.

WatchTV will allow customers to stream more than 30 live channels - including AT&T's CNN, TBS and TNT - on smartphones, tablets and other devices.

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AT&T made the bid for Time Warner in a changing media landscape in which traditional media, broadband and telecom companies are adjusting to fierce competition from internet-based rivals like Amazon, Netflix and Google. The Department of Justice sued to block the Time Warner deal on anticompetition concerns, but a federal judge sided with AT&T. It won't feature any sports networks - no ESPN for subscribers - but it is heavy on news and entertainment offerings such as AMC, the History Channel, BBC America, Lifetime and Oprah Winfrey's OWN.

And coming "soon" after launch, AT&T says, will be BET, Comedy Central, MTV2, Nicktoons, Teen Nick and VH1.

At $15 a month, the standalone WatchTV will be significantly cheaper than AT&T's other similar offering, DirecTV Now, which costs $35 a month. The "unlimited" plans will offer 15GB of high-speed tethering, access to high-definition video, and a $15 monthly credit toward DIRECTV, DIRECTV NOW or U-verse TV. The first of which is called "AT&T Unlimited &More", which is priced at $70 per month for a single line with autopay and paperless billing. The service launches next week, with the introduction of two new unlimited mobile service plans, AT&T Unlimited &More and AT&T Unlimited & More Premium.

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