Lord Sugar apologises after his Senegal football team tweet 'backfired'

Outrage as Lord Sugar tweets 'racist' image

Lord Sugar has come under strong criticism on Twitter this morning after posting a tweet about the Senegalese football team - which he has since deleted. Multi tasking resourceful chaps [sic]'.

Twitter users were quick to decry the post an example of casual racism. Sam Wilkins said the "witch-hunt" against Lord Sugar was "absurd", adding: "He hasn't done anything to harm anyone, and if you don't like it then don't follow him".

Asked about Lord Sugar's tweet, a senior Labour source said: "It's quite clearly racially offensive and unacceptable and should be investigated by the relevant parliamentary authorities".

But as the Twitter storm grew and he become the UK's top trending topic, he reluctantly chose to delete the tweet. I just think that a man in such a powerful position should know better.

Prior to deleting the tweet about the Senegal team and his apology, Lord Sugar had said his post was meant to be a "joke".

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Express.co.uk contacted a representative for Lord Sugar asking for comment, but were told they were not available at this time.

That mea culpa contrasted with earlier comments from Sugar, who has cultivated a TV and industry persona as a tough-talking businessman.

However, he subsequently took down the image, saying: "Just been reading the reaction to my amusing tweet about the guy on the beach in Marbella".

Obviously, swathes of folk began admonishing Sugar within an instant, leading the 71-year-old to inexplicably defend the "joke", explaining he thought it to be simply a bit of "fun" but that he'd removed it if people found it offensive. "You make me sick". But I will pull it down if you insist'.

His latest controversy comes a day after Senegal's emphatic World Cup victory over Poland, with the Group H side securing a 2-1 victory in their first clash of the competition.

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