YouTube Music and Premium global launch: What you should know

YouTube Music and YouTube Premium come to UK and 17 other countries - GSMArena.com news

Back in May, YouTube announced it would launch YouTube Music and YouTube Premium in Canada "soon", and today that day has come. And of course, YouTube Music offers users the hottest videos.

To ditch the ads, you'll have to pay $9.99 or $11.99 for YouTube Premium, which includes YouTube Music.

The YouTube Premium and Music launches bring the services to new markets in a major push beyond the USA and the handful of other countries where the services are already available: Australia, New Zealand, Mexico and South Korea.

YouTube Red had a lineup of exclusive original shows, now available in YouTube Premium, but they offer niche appeal. But given that this is built upon YouTube, the service also includes music videos and live shows. For now, Google Play Music will carry on as always, alongside YouTube Music. But YouTube Music has the added bonus of being able to tap into the vast archive of YouTube for its music, as well as the videos that go alongside this.

With YouTube's global audience of nearly two billion, Max Lousada, CEO, Recorded Music, Warner Music Group and Chairman & CEO, Warner Music UK said "the potential prize here is huge", adding: "The original way the service brings together music and video, as well as its big launch campaign, shows YouTube is making a commitment to subscription".

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For users in the US, Australia, New Zealand, Mexico, and South Korea, you will continue to get YouTube Premium bundled in with existing YouTube Red and Google Play Music plans, including family plans. The tracks chosen are based on your own favourite artists, as decided when you first launch the app. There are also "thousands of playlists across any genre, mood or activity", while a smart search will find songs even if you forgot the title, even by lyrics.

YouTube Premium is jam-packed full of new features that will have you bringing new meaning to the term binge watching.

There's also the option of a £14.99 Family Plan, allowing multiple users access to the service. Much of that "viewing" is actually music listening, as music videos consistently rank among the most popular clips on YouTube, making it one of the biggest single sources of music listening worldwide.

Youtube Music is available from the Play Store, the iTunes app store, or via the service's new web player here.

A streaming service is only as good as it's technology, and I have steered clear of using YouTube for music because of this very reason for years!

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