Amazon Prime launches locally at a third of USA cost

Amazon Prime members won't have to pay for all those deliveries.                  Amazon

In a press release, Amazon said its Prime program will bring free two-business-day delivery to 90 per cent of Australians, with more cities, towns and suburbs being added over time.

In another bid to shake up Australian retail, Amazon has finally launched its long-awaited Prime membership service Down Under, which includes free two-day delivery on all domestic purchases.

Interestingly, A$6.99 (US$5.27) or A$59 (US$44.51) for the year, it's half the price of what USA customers are paying for the service.

"While we regret any inconvenience this may cause, from 1 July we will be redirecting Australian customers from our worldwide Amazon sites to amazon.com.au where you can shop for products sold by Amazon US on the new Amazon Global Store, available today", the company wrote in an email sent to customers. You'll also get access to free standard global delivery on eligible orders over $49.

It is now available to members in Australian capital cities, including Sydney, Melbourne, Brisbane, Canberra, Adelaide, Hobart and Perth, as well as regional cities, such as Albury-Wodonga, Bendigo, Gold Coast, Gosford, Newcastle, Shepparton-Mooroopna, Toowoomba, Wagga Wagga and more. Non-metro areas that don't qualify for free two-day delivery will have access to an expedited three- to five-day delivery option for no additional charge.

Online shopping giant Amazon has launched its premium Prime delivery service in Australia, offering Aussies fast and free delivery. However, Ghani has promised that "this is just the beginning for Prime in Australia, as [we] will keep making Prime better, adding even more selection and benefits".

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Starting with a 30-day free trial, the Prime service will only cost local users $4.99 a month, where USA users pay approximately $17.50.

Lastly you'll get access to Prime Reading, which is "a rotating selection of over a thousand e-books, comics, short works and more" through Amazon's Kindle hardware, or through their Kindle apps for Android and iOS.

Prime-eligible products span all 23 shopping categories now available on amazon.com.au, including clothing & accessories, electronics, books, toys, consumables, and beauty.

"We have been working hard to expand selection, ensure customers get great value, and improve the Amazon shopping experience for Australians".

Prime members can stream or download popular and award-winning Prime Original series such The Grand Tour, Golden Globe victor The Marvelous Mrs Maisel, Emmy victor The Man in the High Castle, American Gods, and Tom Clancy's Jack Ryan starring John Krasinski, which will premiere on August 31. Prime members can watch anytime, anywhere via the Prime Video app on mobile phones, tablets, select Smart TVs, game consoles, and Fire TV stick.

As is customary with all of Amazon's subscription services, there's a 30-day free trial on offer.

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