Grimes Previews New Track in Apple Commercial :: Music :: News :: Grimes

Grimes is here to actually make you feel good about owning a Mac

More than two decades later, Mac users from around the world continue to push the boundaries of creativity.

Apple has just launched a new ad campaign focusing on the Mac and highlighting creators "Behind the Mac" who have all made "something wonderful" with their device.

Recording artist Grimes is interviewed, with the artist explaining how she uses a MacBook to create her music.

Behind the Mac - Peter Kariuki Entrepreneur and app developer Peter Karikui coded SafeMotos on his Mac.

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Watch Grimes' ad above and check out the rest of the "Behind the Mac" campaign below. The musician relies heavily on the Mac and accompanying software to develop and produce nearly all of her songs.

Behind the Mac - Bruce Hall As a photographer who is legally blind, Bruce Hall edits and retouches photos behind his Mac. He is internationally acclaimed for his photography and even has a permanent collection in the Library of Congress.

Having its own dedicated webpage on apple.com, the company has set its eyes on maximum viewership.

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