Wendy's, Whataburger, and others react to IHOP name change

IHOP is now IHOb: The International House of Burgers

Breakfast lovers across the USA reacted in outrage, even prompting IHOb's newest rivals, including Burger King and Wendy's, to taunt the American breakfast chain.

Taking a shot at IHOP's transition from a pancake to burger focus, the fast food joint changed its name to Pancake King on both Twitter and Facebook.

News of the IHOP's name change was originally announced June 4, though the company did not reveal the what the "b" would stand for until Monday morning.

Haley added that "we've pancaked pancakes for 60 years now so it's the flawless time to start burgerin" burgers, and we're kicking it off by flipping the "p" in IHOP to a "b' for burgers".

The burger chain, which serves pancakes for breakfast, changed its name on its social-media channels and updated photos to put more emphasis on pancakes instead of its famous Whoppers.

Customers were quick to celebrate the rise of Pancake King.

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Omg, Burger King is now Pancake King.

According to its new cover photo on Twitter and the remodeling of its logo, Burger King is now Pancake King.

"Sorry, old Burger King can't come to the phone right now." the chain tweeted - a clear reference to Swift's song "Look What You Made Me Do".

Another person wrote: "Born too late to explore the world".

Here's how other fast-food chains - and a few brands outside the restaurant industry - responded to the viral IHOb announcement.

In response to the trolling, IHOP's president, Darren Rebelez, told Business Insider that he wasn't too bothered by the social media mockery.

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