Starbucks in hot water again over racial slur on cup

Starbucks customer gets coffee with

A representative for Starbucks addressed the incident in a statement to NBC4: "This is not the experience that we want for our clients", the statement said.

Starbucks faces new allegations of racism after a Latino man in California reportedly discovered a derogatory term on his coffee cup.

He says he was the victim of a racial slur at a La Canada Flintridge Starbucks on Tuesday afternoon, a picture of which was sent to us on our Fox 11 Los Angeles Facebook page by a friend.

"Free diversity training for @Starbucks", Torres tweeted, including an image of herself with two men labeled "human beings" while taking a jab at the company by showing separate images labeled "beans" and "coffee beans". The barista called his name when his order was ready, NBC said.

Starbucks announced in April it plans to close more than 8,000 stores in the USA on May 29th for racial education training.

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Sharing of the clip really took off Tuesday after a Twitter post from a self-described YouTube "influencer" named Cloe Feldman. What do you hear?! "But not only that, the brains themselves can be wired very differently to interpret speech", he says.

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"I didn't accept it because it's like an insult overall", he said.

A friend of Pedro's spoke with a local CBS News affiliate about the Starbucks incident this week, describing him as sad following the event. "We have apologized to the customer directly and are working to make things right". "This kind of mistake is unacceptable, and we will take additional steps to assess what happened here and how our partners can be better".

"After the April 12 incident, Starbucks vowed to "take actions" to fix and reaffirm our values and vision for the kind of company we want to be".

Starbucks has come under fire after a video went viral in May of police arresting black people sitting in a Philadelphia restaurant.

Last week, Starbucks officially changed its bathroom policy to allow those who haven't purchased anything to use restrooms, USA Today reported.

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