Instagram CEO Confirms Usage Insights Feature Being Developed

Instagram to warn users if they spend too much time on the app

A Usage Insights feature that shows you how long you spend on Insta was found buried in its Android app. According to Wong, this "Usage Insights" option shows up when you tap on the hamburger menu (those three horizontal lines) at the top-left corner of the screen. "Be self-aware or be prepared to be ashamed for Instagram addiction", she tweeted.

The feature was initially spotted within the app's code, but Instagram founder Kevin Systrom has since confirmed the tools are incoming, replying "it's true" to a report from TechCrunch, before elaborating in a pair of tweets. He said that any time that users spend on Instagram should be "positive and intentional".

It seems Instagram is ready to embrace the impact of the reduction in usage as soon as such a tool goes live for users. He also says tech companies need to be honest with users about the time they're spending online.

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We don't want to know FFS.

. This is similar to the Facebook Reactions that were rolled out back in February 2016.

When the Android P Beta was announced at the Google I/O developer conference last week, the search giant also unveiled a new feature of the next version of Android called "Digital Wellbeing" meant to let users monitor and limit phone usage.

We expect to see Instagram rolling out all these features in the coming weeks.

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