BT Plus will grant you unlimited mobile data when your Wi-Fi goes down

All customer calls will be answered in centres across the UK by 2020

United Kingdom operator group BT has unveiled a bunch of initiatives for its consumer business unit, focusing on a new "BT Plus" converged plan.

BT Group plc (LON:BT.A) consumer boss on Wednesday unveiled a new strategy to improve its customer service reputation as part of a wider turnaround plan.

He said of Allera that the "drive for simplicity and focus on the customer will help increase loyalty among the more than 30 million users now served by the combined brands in the UK".

All this amounts to "the UK's first converged, smart network" apparently, a process BT expects to complete by 2022.

BT will also be launching a new "Keep Connected Promise" where customers experiencing broadband outages will either have their BT Mobile 4G data allowances boosted to unlimited, ensuring they can stay online, or be sent a new 4G Wi-Fi Mini Hub with unlimited data so they can carry on surfing and streaming while their service is repaired.

Ultrafast broadband speeds of up to 314 Mbps will be extended in availability from the present 1 million homes. EE customers will also get data boosts on their EE mobile plan, with up to 20GB of mobile data they can gift to family members on the same account.

"Time on 4G" as a measurement of service level will be increased to 99 per cent for all customers by 2020 and a seamless link to the BT public WiFi network, consisting of 12,00 public hotspots.

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Along with this new home broadband there were plenty of other announcements from BT and EE.

For Smart Home lovers, EE will offer compatibility with all the major Smart Home infrastructures including Hive, Google, Homekit and Alexa.

Meanwhile EE will seek to be the first United Kingdom network to offer a superfast same-day smartphone delivery and expert set-up service, which will launch in London first, and they'll boost their customer support via augmented reality (AR) customer service tools, EE Remote Support and EE Virtual Support. As well as offering access to Prime Originals such as The Grand Tour, The Man In The High Castle and Lucifer, the new BT TV app will also allow customers to download and plat content on the move for the first time.

EE is also launching new "Flex" mobile plans - ideal for those who want the control and flexibility of pay as you go with the simplicity of pay monthly plans. EE customers will be able to access the BT Sport app and all its features.

BT says it will adopt an open super aggregator strategy for its TV offer.

"BT runs the UK's most advanced mobile and broadband networks, but our customers demand better connections, and the best service no matter where they are". This will include the ability to cast direct from their mobile to their TV with inclusive data.

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