Facebook officials head to Europe to respond to data scandal

Editorial You don’t want to delete your Facebook account     Better to advocate than to vacate     Apr. 4 2018 12:00

Zuckerberg also said Facebook would begin requiring people who want to run ads on the social network addressing political issues to verify their identity and location.

In addition, 87 million users whose data might have been shared with Cambridge Analytica will get a more detailed message informing them of that fact.

US-based social media giant Facebook on Thursday admitted that almost 5.62 lakh people in India were "potentially affected" by its global data breach involving Cambridge Analytica, and asserted that the UK-based firm's use of such data did not have its consent.

In February, U.S. Special Counsel Robert Mueller charged 13 Russians and three Russian companies with interfering in the election by sowing discord on social media.

"Election interference is a problem that's bigger than any one platform, and that's why we support the Honest Ads Act", Mr Zuckerberg wrote in his post.
Codacons said just 57 Italians downloaded the Cambridge Analytica app, but that an estimated 214,000 Italians could be affected because the data mined extended to also the users' friends. Neither can they opt entirely out of Facebook's data collection. Sandberg said that at the time, Facebook received legal assurances that Cambridge Analytica had deleted the improperly obtained information.

The spokesperson said protecting data was "at the heart of everything we do" and require the same from people who operate apps on Facebook.

The company's chief operating officer told NBC's "Today" show that Facebook is now undertaking that audit.

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The company is facing a global backlash over the improper data-sharing scandal.

When the outlet reached out to Facebook, the company issued a statement saying, "After Sony Pictures' emails were hacked in 2014 we made a number of changes to protect our executives' communications". Hearings over the issue are scheduled in the USA, and the European Union is considering what actions to take against the company.

Mr Wigand added that the EU's data protection authorities will discuss over the coming days "a strong co-ordinated approach" on how to deal with the investigation into Facebook. EU spokesman Christian Wigand says EU Justice Commissioner Vera Jourova will have a telephone call next week with Sandberg. The terms only allow Facebook to remove content if the company believes "that it violates this Statement or our policies" or for infringing copyright.

Phandeeyar, a digital innovation lab, and five other groups wrote an open letter to Facebook founder and CEO Mark Zuckerberg, challenging his contention in a recent interview that the social media platform had effectively combated hate speech targeting the Rohingya community that's being persecuted in western Myanmar. For one, Facebook executives took almost five days to respond to the Cambridge Analytica reports.

A top Facebook privacy official is scheduled to meet with the authority later this month.

"By increasing transparency around ads and Pages on Facebook, we can increase accountability for advertisers - improving our service for everyone". Facebook has over 20 crore users in India.

Facebook says page administrators and advertisers will be verified by being asked to provide a government-issued ID.

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