Rihanna attacks Snapchat over advert that 'joked' about domestic violence

Snapchat 'sorry' after users asked if they'd rather 'slap Rihanna' or 'punch Chris Brown' in advert

Rihanna has a scathing message for Snapchat after the social media app posted an ad asking users whether they'd rather "slap" her or "punch" her ex Chris Brown in a "Would You Rather?" game.

The advertisement really hit home for Rihanna as Chris Brown was convicted of physical abuse in 2009, which left the "Rude Boy" singer with visible facial injuries.

Brown was sentenced to five years of probation following his assault on Rihanna in 2009. The pop star and cosmetics queen took to Instagram to air out her grievance with the app, making a statement in an Instagram story. Many Snapchat users already expressed disappointment on the new update which is evident in the recent drop in app usage.

"But all the women, children and men that have been victims of domestic violence in the past and especially the ones who have't made it out yet", Rihanna said. "Throw the whole app-oligy away". "We are investigating how that happened so that we can make sure it never happens again", Snapchat said in a statement.

Snapchat claimed that the advert was approved and reviewed in error and admitted that it violated their advertisement guidelines. Both the ad and the game were unaffiliated with Snapchat.

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She went on to explain the impact this could have on all victims of domestic violence and took a stand in their honor.

The majority of advertising on Snapchat is purchased through a self-serve advertising platform and subject to review, according to the company.

The award-winning singer ended by saying, "You let us down!"

"One thing that we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback", CEO Evan Spiegel said then. The price jumped last month after an earnings report that exceeded expectations for the fourth quarter of 2017. "RIP SNAPCHAT", tweeted a user with the Twitter handle @loveonthebrain.

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