Google to ban Bitcoin, other cryptocurrencies advertisements from June

Google Bans Bitcoin Advertisements in Policy Change

"Bad ads" consist of any advertising that violate Google's advertising policies, including ad fraud, phishing scams, and malware.

The Google ads team emphasized that advertisers need to value "respecting the user experience more than the ads".

According to the document, ads related to "cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice)" will no longer be allowed on Google's AdWords platform. Over the past year, we used a combination of policies, technology and people to remove more bad actors from our ad ecosystem than ever before, and at a faster rate. We prohibit websites in our ad network from serving ads on misrepresentative content. Google defines tabloid cloakers as scammers that try to game the system by pretending to be news. In 2017, we found that a small number of publishers were responsible for the majority of these violations.

Additionally, the Silicon Valley powerhouse said it blocked more than 12,000 websites for copying content from other sites. Once a user clicks, they're directed to site that's trying to sell something like a weight-loss product, not a news story.

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It also added 28 new advertiser policies and 20 new publisher policies to combat new threats and including policies against discrimination and intolerance beyond current hate speech protections.

Google has followed the lead of rival Facebook by announcing a ban of online advertisements promoting cryptocurrencies and initial coin offerings (ICOs), along with "other speculative financial instruments", starting from June. As consumer trends evolve, as our methods to protect the open web get better, so do online scams.

Scott Spencer, Google's Director of Sustainable Ads, told CNBC in an interview, "We don't have a crystal ball to know where the future is going to go with cryptocurrencies, but we've seen enough consumer harm or potential for consumer harm that it's an area that we want to approach with extreme caution".

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