Fitbit Hopes for 'Mass Appeal' with New $199 USD Versa Smartwatch

Fitbit's mass appeal smartwatch is here

The Fibit Ace is an activity tracker that's created to make fitness fun for kids eight-years-old and up. First, there's the Fitbit Versa, a $199 smartwatch that can do nearly everything that the Ionic, Fitbit's $299 smartwatch that was released this past October, can do.

Fitbit Versa will cost $200 United States dollars for the black with a black aluminum case, gray with a silver aluminum case, and peach with a rose gold case, while The Fitbit Versa Special Editions - which include Fitbit Pay compatibility - are priced at $230. But I'm eager to try the new health-tracking features that will really set the Versa apart. The woven bands are exclusive to the Special Edition.

The Fitbit Versa takes a lot of the design language the company has learnt from the Ionic and transferred it into a smaller watch that those with slimmer wrists will likely appreciate. The Fitbit Versa is the company's attempt to recapture the portion of the fitness market they had lost to Apple, and it certainly seems as if they're positioned to do just that. The battery is said to last five days on a single charge.

Fitbit had me participate in a themed workout to see how the Versa holds up under real-life activity.

Versa shares numerous Ionic's features, including an app store, swim-tracking workouts, on-board music storage and 4-day battery life, so you can log sleep as well as steps. Android users will get a new text message feature that allows them to send quick replies from their watches. That's an omission serious athletes will have to consider.

The special editions of the Versa have NFC capabilities for Fitbit Pay in the USA, but all Versa models sold in Asia will be able to use Fitbit Pay. No one buys smartwatches that aren't Apple Watches.

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The watch focuses on Female Health Tracking.

It'll let you log your menstrual cycle data, recording symptoms like headaches and cramp.

The Versa connects to your smartphone over Bluetooth LE and displays notifications. Fitbit also claims that the Versa is the lightest metal smartwatch in the United States, if that is something you are concerned with. But Fitbit is obviously hoping that you will. Now the company is back with a new smartwatch with a "more approachable" price tag and a brand new activity tracker for kids. Ace will launch from Q2 for United States dollars 100. The Ace is available to preorder now in blue or purple and will ship in the second quarter of this year.

This includes a new personalised dashboard that provides a more simplified, intuitive and holistic view of your health and fitness data. Fitbit's first full-featured smartwatch post-Pebble was no Pebble. The firm also announced a new version of its wearables platform, called Fitbit OS 2.0, that adds numerous new features. The navigation is completely different, with three buttons to Apple Watch's button-crown combo.

Fitbit Versa impresses with its design and brought features that most people will surely like.

Fitbit's revamped smartwatch software includes a female health app to track periods. This is a huge deal, because all of those metrics are so deeply intertwined.

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