Apple Changes MFi Logo - Manufacturers Have 90 Days to Respond

Apple updates its Made-for-iPhone (MFi) branding for accessory makers [Update]

Apple's Made-for-iPhone/iPad/iPod (MFi) licensing program is being updated with new branding that manufacturers will have to adopt over the coming months.

With the new specs, companies in the MFi program can now include USB-C receptacles on their officially certified iOS and Mac accessories for charging. This will enable consumers to charge their MFi accessories with a power adapter or a USB-C cable they already own.

But Apple is still frustratingly limiting the specification: unlike Lightning ports, which are also part of the MFi spec for accessories, USB-C ports can't be used for pass-through charging or syncing on iPhones.

Making matters worse, USB-C-to-Lightning cables are the only way to get real fast-charing with the iPhone X and 8, making the company's official cable the only viable option.

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USB-C receptacles will have other advantages such as enabling accessory manufacturers to make a single product which can be sold to Apple and non-Apple users both who might use the Type-C USB interface but not take advantage of the Lightning cable.

At present, the iPhone 6S and iPhone SE are the only phones that Apple sell which include a traditional headphone jack, and we can't see Apple including one on any future releases. This allows the users to directly connect their iPhones without requiring one of Apple's 3.5mm dongles through the Lighting.

Up until now it was possible to use adapters as a workaround to not having this cable. The new cable would improve the user experience from an audio perspective and add more durability to the entire product.

Apple introduced the specs into its MFi program at the beginning of the year, and it appears there aren't yet any products on the market taking advantage of them.

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