Apple Buys Texture To Potentially Add Digital Magazines To iOS

Image Credit Apple

Apple is buying the company behind the "Netflix for magazines" idea.

Cue said Apple has always taken a more aggressively hands-on approach, setting up strict guidelines and rigorously reviewing each app seeking distribution through the App store.

Apple typically doesn't formally announce acquisitions of smaller companies, but its services executive Eddy Cue, who oversees its media efforts, is speaking at the South by Southwest conference this week in Austin, Texas. Texture's apps for iOS, Android, and Windows 10/8 (yes) will continue to work - at least for the time being. So let's dive in to see some more details on the matter.

A huge fan of basketball who has frequently been seen at Golden State Warriors games, Cue also said that a new sports feature will be coming to the TV app this week for March Madness, and that Apple thinks that it can make the sports experience "so much better" than it now is.

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Texture offers a $9.99 monthly fee to read an unlimited number of articles from magazines like Vanity Fair, Esquire, National Geographic, Sunset, and Fortune. The Texture team and its current owners, Condé Nast, Hearst, Meredith, Rogers Media and KKR, could not be more pleased or excited with this development.

US tech giant Apple is buying magazine aggregating service Texture from a consortium of publishers including Rogers, for an undisclosed sum.

Apple's senior vice president of Internet software and services Eddy Cue said in a statement that Apple is "committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users".

"We want the best articles, we want them to look fantastic and we want them to be from trusted sources", Cue said in a moderated discussion this morning at South by Southwest in Austin.

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